Posted by Melody on Wednesday, Feb 10, 2016
So Donald Trump won the New Hampshire primary last night and racked up 10 delegates. If you love the media frenzy around this unconventional presidential candidate, check out Esquire's February cover article, "Hater in Chief." Behind a paywall everywhere else, you can check it out digitally through ICPL's digital magazine collection Zinio. Have your library card and password ready and go to www.icpl.org/zinio/ to log in and download that grumpy, frowny face.
I stumbled upon this book while browsing the New Nonfiction shelves. And while I haven't done much copywriting in some time now, I still appreciate writers who treat it like an art or a fun game. Cracking the book open in the aisles, I found myself chortling along as Nelken constructively critiqued the sample ads in his book. These are ad writing gems. Anyone in or out of the marketing field will get a kick out of this book. -Melody